Retail shelves don’t sell your product.

Retail shelves don’t sell your product.

Retail shelves don’t sell your product.

We build the plan that does.

Let's Chat

Let's Chat

Let's Chat

Shelfworthy turns placement into movement with retail marketing built for results. We create full-year retail plans designed to drive velocity, build momentum, and help your brand win where it matters.

Shelfworthy turns placement into movement with retail marketing built for results. We create full-year retail plans designed to drive velocity, build momentum, and help your brand win where it matters.

Built to move product, not just fill shelves.

Shelfworthy is a retail marketing strategy partner for emerging and growth-stage CPG brands. We don’t sell you on flashy activations or generic brokerage promises. We build clear, custom, execution-ready retail plans that help you drive real results on shelf.

We work across the full marketing ecosystem, from launch planning and shopper media to promotions, seasonal campaigns, and performance recaps. Everything we do is focused on one thing: helping your product move.

Shelfworthy is a retail marketing strategy partner for emerging and growth-stage CPG brands. We don’t sell you on flashy activations or generic brokerage promises. We build clear, custom, execution-ready retail plans that help you drive real results on shelf.

We work across the full marketing ecosystem, from launch planning and shopper media to promotions, seasonal campaigns, and performance recaps. Everything we do is focused on one thing: helping your product move.

Shelfworthy is a retail marketing strategy partner for emerging and growth-stage CPG brands. We don’t sell you on flashy activations or generic brokerage promises. We build clear, custom, execution-ready retail plans that help you drive real results on shelf.

We work across the full marketing ecosystem, from launch planning and shopper media to promotions, seasonal campaigns, and performance recaps. Everything we do is focused on one thing: helping your product move.

What we Deliver

Retail Launch Strategy

Timed to retail resets, category reviews, and seasonal windows.

  • Launch brief and timeline

  • Messaging framework

  • Launch channel recommendations

  • Promotional kickoff roadmap

Full-Year Retail Planning

Promo calendars integrated with retail seasonal campaigns and display windows.

  • Custom promo calendar

  • Seasonal campaign roadmap

  • Activation planning toolkit

  • In-store and digital media alignment

Shopper & Retail Media Strategy

Maximizing retailer specific opportunities, loyalty offers, and shopper media touchpoints.

  • Retail media plan

  • Spend allocation guidance

  • Offer strategy and creative input

  • Media partner recommendations

Budget & Velocity Planning

Sales targets and spend tied to retail category expectations.

  • Retail marketing budget

  • Velocity projection model

  • Executional playbook

  • Sales performance check-in structure

Execution Oversight & Recaps

Retail-ready recap decks with performance results and insights.

  • Launch and seasonal recaps

  • Buyer-ready results reports

  • Meeting prep materials

  • Brand-side accountability

Retail Launch Strategy

Timed to retail resets, category reviews, and seasonal windows.

  • Launch brief and timeline

  • Messaging framework

  • Launch channel recommendations

  • Promotional kickoff roadmap

Full-Year Retail Planning

Promo calendars integrated with retail seasonal campaigns and display windows.

  • Custom promo calendar

  • Seasonal campaign roadmap

  • Activation planning toolkit

  • In-store and digital media alignment

Shopper & Retail Media Strategy

Maximizing retailer specific opportunities, loyalty offers, and shopper media touchpoints.

  • Retail media plan

  • Spend allocation guidance

  • Offer strategy and creative input

  • Media partner recommendations

Budget & Velocity Planning

Sales targets and spend tied to retail category expectations.

  • Retail marketing budget

  • Velocity projection model

  • Executional playbook

  • Sales performance check-in structure

Execution Oversight & Recaps

Retail-ready recap decks with performance results and insights.

  • Launch and seasonal recaps

  • Buyer-ready results reports

  • Meeting prep materials

  • Brand-side accountability

Retail Launch Strategy

Timed to retail resets, category reviews, and seasonal windows.

  • Launch brief and timeline

  • Messaging framework

  • Launch channel recommendations

  • Promotional kickoff roadmap

Full-Year Retail Planning

Promo calendars integrated with retail seasonal campaigns and display windows.

  • Custom promo calendar

  • Seasonal campaign roadmap

  • Activation planning toolkit

  • In-store and digital media alignment

Shopper & Retail Media Strategy

Maximizing retailer specific opportunities, loyalty offers, and shopper media touchpoints.

  • Retail media plan

  • Spend allocation guidance

  • Offer strategy and creative input

  • Media partner recommendations

Budget & Velocity Planning

Sales targets and spend tied to retail category expectations.

  • Retail marketing budget

  • Velocity projection model

  • Executional playbook

  • Sales performance check-in structure

Execution Oversight & Recaps

Retail-ready recap decks with performance results and insights.

  • Launch and seasonal recaps

  • Buyer-ready results reports

  • Meeting prep materials

  • Brand-side accountability

Retail Launch Strategy

Timed to retail resets, category reviews, and seasonal windows.

  • Launch brief and timeline

  • Messaging framework

  • Launch channel recommendations

  • Promotional kickoff roadmap

Full-Year Retail Planning

Promo calendars integrated with retail seasonal campaigns and display windows.

  • Custom promo calendar

  • Seasonal campaign roadmap

  • Activation planning toolkit

  • In-store and digital media alignment

Shopper & Retail Media Strategy

Maximizing retailer specific opportunities, loyalty offers, and shopper media touchpoints.

  • Retail media plan

  • Spend allocation guidance

  • Offer strategy and creative input

  • Media partner recommendations

Budget & Velocity Planning

Sales targets and spend tied to retail category expectations.

  • Retail marketing budget

  • Velocity projection model

  • Executional playbook

  • Sales performance check-in structure

Execution Oversight & Recaps

Retail-ready recap decks with performance results and insights.

  • Launch and seasonal recaps

  • Buyer-ready results reports

  • Meeting prep materials

  • Brand-side accountability

Shelfworthy is for brands who…

Shelfworthy is for brands who…

Shelfworthy is for brands who…

Are launching into retail for the first time

Want a retail plan, not just a shelf tag

Believe strong velocity is built, not lucked into

Value execution as much as strategy

Are ready to show up sharp, consistent, and retail-ready

Led by retail insiders

Allison Garcia

Spent 16 years inside the Kroger enterprise, leading marketing across multuple banners, category retail marketing strategy, and product launches across multiple departments. She knows how buyers think, what stores need, and how to win inside the ecosystem.

Tyler Farnsworth

Helped launch and scale some of the most exciting challenger brands in CPG. He’s a proven marketing strategist, storyteller, and operator who knows how to turn brand plans into shelf movement.

Together, we built Shelfworthy to give high-potential brands the partner they need to win in retail, one that knows the game, plays to win, and sees execution through.

Let’s Build Your Retail Plan

Let’s Build Your Retail Plan

Let’s Build Your Retail Plan

Let’s Build Your Retail Plan

Shelfworthy selectively works with brands that are serious about driving retail success. If you’re ready to move product, build momentum, and take the guesswork out of your next retail launch…we’re ready to talk.

Let's Chat

Let's Chat

Let's Chat

Let's Chat

hello@beshelfworthy.com

hello@beshelfworthy.com

LinkedIn

LinkedIn

© 2025 Shelfworthy

© 2025 Shelfworthy

Retail shelves don’t sell your product.
We build the plan that does. Be Shelfworthy. 

Retail shelves don’t sell your product. We build the plan that does. Be Shelfworthy. 

Retail shelves don’t sell your product. We build the plan that does. Be Shelfworthy. 

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Contact

Contact

Contact